It’s January, which means it’s almost time for the North American International Auto Show (NAIAS), which is, in some ways, just like the Oscars of the automotive world. The biggest awards given out at the show are the Car and Truck of the Year awards, and, just like in Hollywood, there are a series of smaller awards given out that lead up to the big awards at the show. The new Ford F-150 has captured some momentum here recently, though, as it recently won the Truck of the Year award from the Detroit Free Press.
The new Ford F-150 features a mostly aluminum body frame. Ford has leveraged its extremely good reputation, especially as a maker of tough, capable trucks, to make this risk worthwhile. And it’s paid off extremely well—the new truck features many best-in-class numbers, plus it posts great fuel numbers for a full-size truck as well.
The new F-150 has already hit the market, so come see us here at Palmetto Ford to check it out for yourself. Once you see the beautiful new truck for yourself, you’ll know why it deserves to win the North American Truck of the Year award. And then you’ll be rooting along with us! We can’t wait.